I'm really proud of my latest work for several reasons. First of all I was able to conceptualize an idea, pitch it, and then execute it. All in a matter of 4 weeks. Second, I was able to design the layout and lastly write most of the copy for this product catalog. Let me say that I'm not a product photographer and definitely stepped outside of my comfort zone to produce a 32 page electronic product catalog. Let me first start with how the idea came about after the jump.
I've been a slacker and haven't posted a blog in a while. After looking back, I haven't written anything since mid-June. I can't believe 4 months have gone by so quickly. Things have been a bit slow in the photography area, but busy in other areas. I'm still doing some photography, I'm just not actively looking for clients to work with. I'll take jobs as they come up, if it's something I'm interested in doing. In the past I've taken work, any work just so I could say I was a working photographer. Now I'm being more selective. I'm just starting out on a personal project that I've pitched to a local retailer. I can't talk about it right now, but it should be released in the next month. It'll be the largest photo shoot I've done, working with athletes to produce an electronic catalog/magazine. I'll also be handling the pre-production, design and layout. I've been busy focusing on my own training over the last couple of months, specifically my marathon training. Which brings me back to this post.
I wanted to write this post last week when it was National Running Day but got busy and never got around to it. The timing would seem better this week for various reasons. I had a photo shot for a new website that is producing women's only events. They have a race coming up and just yesterday April, the site and event founder was on the local radio show to promote the next event and talk about triathlon training with one of the show hosts who is part of the CNN Fit Nation.
Earlier in the year I volunteered to use my background in design to help layout a new racing kit for the Atlanta Triathlon Club, which I'm a member of. Since I have some previous experience with the More Than Sport Kit I designed with Professional Triathlete Chris Lieto, I thought I would give this another shot. Below are the final designs and some photos from one of races this year.
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My last post was on the Atlanta Track Club's Hearts & Soles 5k. Since then, I found out that one of those photos made the cover of the latest issue of the Atlanta Track Club's Wing Foot magazine and several from that race made it into the magazine. The cover story is about all the wonderful volunteers that come out to support the races and athletes.
Because I'm a runner, I love shooting road races. It's tough sometimes, because I also want to run some of these races, so I have to choose. I can either run or I can be the photographer. This time, I'm the photographer.
I'm not an architectural photographer, but for this particular assignment I was asked to shoot some exterior & interior shots in addition to an editorial assignment. If you have a good working knowledge of exposure settings, then you can do this, but it's not easy. There is a lot of post production work involved. It's no wonder that really good architectural photographers charge a premium for this kind of work.
Last November I traveled down to Panama City Beach to support and photograph my teammates in the Atlanta Triathlon Club. We had just over 20 members that started this journey a year ago. Not only was it a pleasure to watch, cheer and support them, but an honor to have documented this day for them.
I meant to post this last week, but I was without Internet access at home for 5 days. Apparently some wires shorted out at the box down the road, so I had no phone either.
One of then best compliments I can get is when I get a call or an e-mail from someone wanting to work with me based on seeing my online portfolio.
That means they were searching for a photographer to work with or at least we're thinking about doing a photo shoot. They viewed several photographers work and chose me because they like the style and quality of my work.
This is how I got to work with Natasha, a personal trainer, and the rest of her team at Life Time Fitness in Alpharetta. It was such a great shoot that several shots made it into my updated portfolio.
Here's a quick post from a shoot I did at the end of last year. Once again, it was a referral and I'm always pleased when friends recommend my work to others. Conditions were not great on this day. It was overcast, windy and there was threat of rain.